diff --git a/modules/media/media.cc b/modules/media/media.cc
index 9eb937ce2..b654e571c 100644
--- a/modules/media/media.cc
+++ b/modules/media/media.cc
@@ -19,6 +19,11 @@ IRCD_MODULE
 		static const std::string dbopts;
 		media = std::make_shared<database>("media", dbopts, media_description);
 		blocks = db::column{*media, "blocks"};
+
+		// The conf setter callbacks must be manually executed after
+		// the database was just loaded to set the cache size.
+		conf::reset("ircd.media.blocks.cache.size");
+		conf::reset("ircd.media.blocks.cache_comp.size");
 	},
 	[] // fini
 	{
@@ -95,12 +100,6 @@ media_description
 	media_blocks_descriptor,
 };
 
-decltype(media)
-media;
-
-decltype(blocks)
-blocks;
-
 decltype(media_blocks_cache_size)
 media_blocks_cache_size
 {
@@ -133,6 +132,12 @@ media_blocks_cache_comp_size
 	}
 };
 
+decltype(media)
+media;
+
+decltype(blocks)
+blocks;
+
 std::set<m::room::id>
 downloading;
 
diff --git a/modules/s_conf.cc b/modules/s_conf.cc
index 2e70d6865..654150c42 100644
--- a/modules/s_conf.cc
+++ b/modules/s_conf.cc
@@ -52,7 +52,6 @@ on_run()
 	const unwind uw{[] { item_error_log = true; }};
 	item_error_log = false;
 	rehash_conf(false);
-	reload_conf();
 }
 
 /// Waits for the daemon to transition to the RUN state so we can gather all
@@ -129,14 +128,14 @@ noexcept try
 		unquote(content.at("value"))
 	};
 
+	if(runlevel == runlevel::START && !conf::exists(key))
+		return;
+
 	log::debug
 	{
 		"Updating conf [%s] => %s", key, value
 	};
 
-	if(runlevel == runlevel::START && !conf::exists(key))
-		return;
-
 	ircd::conf::set(key, value);
 }
 catch(const std::exception &e)