diff --git a/.travis.yml b/.travis.yml
index bcffa23baf29..177552f856f5 100644
--- a/.travis.yml
+++ b/.travis.yml
@@ -4,17 +4,21 @@ go:
   - 1.6
   - 1.7
 
+env:
+  TAGS: cert sqlite pam miniwinsvc
+
 before_install:
   - sudo apt-get update -qq
   - sudo apt-get install -y libpam-dev
 
 script:
-  - go build -v -tags 'cert sqlite pam miniwinsvc'
-  - |
-    for pkg in $(go list ./... | grep -v /vendor/)
-    do
-      go test -v -race -cover -coverprofile $GOPATH/src/$pkg/coverage.out $pkg || exit 1
-    done
+  - make clean
+  - make vet
+
+  # - make lint
+
+  - make test
+  - make build
 
 after_success:
   - bash <(curl -s https://codecov.io/bash)
diff --git a/Makefile b/Makefile
index 8e04204caa41..f56c4c5181fb 100644
--- a/Makefile
+++ b/Makefile
@@ -1,74 +1,132 @@
-LDFLAGS += -X "github.com/go-gitea/gitea/modules/setting.BuildTime=$(shell date -u '+%Y-%m-%d %I:%M:%S %Z')"
-LDFLAGS += -X "github.com/go-gitea/gitea/modules/setting.BuildGitHash=$(shell git rev-parse HEAD)"
+DIST := dist
+BIN := bin
 
-DATA_FILES := $(shell find conf | sed 's/ /\\ /g')
-LESS_FILES := $(wildcard public/less/gogs.less public/less/_*.less)
-GENERATED  := modules/bindata/bindata.go public/css/index.css
+EXECUTABLE := gitea
+IMPORT := github.com/go-gitea/gitea
 
-TAGS = ""
-BUILD_FLAGS = "-v"
+SHA := $(shell git rev-parse --short HEAD)
+DATE := $(shell date -u '+%Y-%m-%d %I:%M:%S %Z')
 
-RELEASE_ROOT = "release"
-RELEASE_GOGS = "release/gogs"
-NOW = $(shell date -u '+%Y%m%d%I%M%S')
-GOVET = go tool vet -composites=false -methods=false -structtags=false
+BINDATA := $(shell find conf | sed 's/ /\\ /g')
+STYLESHEETS := $(wildcard public/less/index.less public/less/_*.less)
+JAVASCRIPTS :=
 
-.PHONY: build pack release bindata clean
+LDFLAGS += -X "github.com/go-gitea/gitea/modules/setting.BuildTime=$(DATE)"
+LDFLAGS += -X "github.com/go-gitea/gitea/modules/setting.BuildGitHash=$(SHA)"
 
-.IGNORE: public/css/index.css
+TARGETS ?= linux/*,darwin/*,windows/*
+PACKAGES ?= $(shell go list ./... | grep -v /vendor/)
 
-all: build
+TAGS ?=
 
-check: test
+ifneq ($(TRAVIS_TAG),)
+	VERSION ?= $(TRAVIS_TAG)
+else
+	ifneq ($(TRAVIS_BRANCH),)
+		VERSION ?= $(TRAVIS_BRANCH)
+	else
+		VERSION ?= master
+	endif
+endif
 
-dist: release
-
-govet:
-	$(GOVET) main.go
-	$(GOVET) models modules routers
-
-build: $(GENERATED)
-	go install $(BUILD_FLAGS) -ldflags '$(LDFLAGS)' -tags '$(TAGS)'
-	cp '$(GOPATH)/bin/gogs' .
-
-build-dev: $(GENERATED) govet
-	go install $(BUILD_FLAGS) -tags '$(TAGS)'
-	cp '$(GOPATH)/bin/gogs' .
-
-build-dev-race: $(GENERATED) govet
-	go install $(BUILD_FLAGS) -race -tags '$(TAGS)'
-	cp '$(GOPATH)/bin/gogs' .
-
-pack:
-	rm -rf $(RELEASE_GOGS)
-	mkdir -p $(RELEASE_GOGS)
-	cp -r gogs LICENSE README.md README_ZH.md templates public scripts $(RELEASE_GOGS)
-	rm -rf $(RELEASE_GOGS)/public/config.codekit $(RELEASE_GOGS)/public/less
-	cd $(RELEASE_ROOT) && zip -r gogs.$(NOW).zip "gogs"
-
-release: build pack
-
-bindata: modules/bindata/bindata.go
-
-modules/bindata/bindata.go: $(DATA_FILES)
-	go-bindata -o=$@ -ignore="\\.DS_Store|README.md|TRANSLATORS" -pkg=bindata conf/...
-
-less: public/css/index.css
-
-public/css/index.css: $(LESS_FILES)
-	lessc $< $@
+.PHONY: all
+all: clean test build
 
+.PHONY: clean
 clean:
 	go clean -i ./...
+	rm -rf $(BIN) $(DIST)
 
-clean-mac: clean
-	find . -name ".DS_Store" -print0 | xargs -0 rm
+.PHONY: deps
+deps:
+	@which go-bindata > /dev/null; if [ $$? -ne 0 ]; then \
+		go get -u github.com/jteeuwen/go-bindata/...; \
+	fi
 
+.PHONY: fmt
+fmt:
+	go fmt $(PACKAGES)
+
+.PHONY: vet
+vet:
+	go vet $(PACKAGES)
+
+.PHONY: lint
+lint:
+	@which golint > /dev/null; if [ $$? -ne 0 ]; then \
+		go get -u github.com/golang/lint/golint; \
+	fi
+	for PKG in $(PACKAGES); do golint -set_exit_status $$PKG || exit 1; done;
+
+.PHONY: test
 test:
-	go test -cover -race ./...
+	for PKG in $(PACKAGES); do go test -cover -coverprofile $$GOPATH/src/$$PKG/coverage.out $$PKG || exit 1; done;
 
-fixme:
-	grep -rnw "FIXME" routers models modules
+.PHONY: install
+install: $(BIN)/$(EXECUTABLE)
+	cp $< $(GOPATH)/bin/
 
-todo:
-	grep -rnw "TODO" routers models modules
+.PHONY: build
+build: $(BIN)/$(EXECUTABLE)
+
+$(BIN)/$(EXECUTABLE): $(wildcard *.go)
+	go build -v -tags '$(TAGS)' -ldflags '-s -w $(LDFLAGS)' -o $@
+
+.PHONY: release
+release: release-build release-copy release-check
+
+.PHONY: release-build
+release-build:
+	@which xgo > /dev/null; if [ $$? -ne 0 ]; then \
+		go get -u github.com/karalabe/xgo; \
+	fi
+	xgo -dest $(BIN) -tags '$(TAGS)' -ldflags '-s -w $(LDFLAGS)' -targets '$(TARGETS)' -out $(EXECUTABLE)-$(VERSION) $(IMPORT)
+
+.PHONY: release-copy
+release-copy:
+	mkdir -p $(DIST)/release
+	$(foreach file,$(wildcard $(BIN)/$(EXECUTABLE)-*),cp $(file) $(DIST)/release/$(notdir $(file));)
+
+.PHONY: release-check
+release-check:
+	cd $(DIST)/release; $(foreach file,$(wildcard $(DIST)/release/$(EXECUTABLE)-*),sha256sum $(notdir $(file)) > $(notdir $(file)).sha256;)
+
+.PHONY: latest
+latest: release-build latest-copy latest-check
+
+.PHONY: latest-copy
+latest-copy:
+	mkdir -p $(DIST)/latest
+	$(foreach file,$(wildcard $(BIN)/$(EXECUTABLE)-*),cp $(file) $(DIST)/latest/$(subst $(EXECUTABLE)-$(VERSION),$(EXECUTABLE)-latest,$(notdir $(file)));)
+
+.PHONY: latest-check
+latest-check:
+	cd $(DIST)/latest; $(foreach file,$(wildcard $(DIST)/latest/$(EXECUTABLE)-*),sha256sum $(notdir $(file)) > $(notdir $(file)).sha256;)
+
+.PHONY: publish
+publish: release latest
+
+.PHONY: bindata
+bindata: modules/bindata/bindata.go
+
+.IGNORE: modules/bindata/bindata.go
+modules/bindata/bindata.go: $(BINDATA)
+	go-bindata -o=$@ -ignore="\\.go|README.md|TRANSLATORS" -pkg=bindata conf/...
+	go fmt $@
+
+.PHONY: javascripts
+javascripts: public/js/index.js
+
+.IGNORE: public/js/index.js
+public/js/index.js: $(JAVASCRIPTS)
+	cat $< >| $@
+
+.PHONY: stylesheets
+stylesheets: public/css/index.css
+
+.IGNORE: public/css/index.css
+public/css/index.css: $(STYLESHEETS)
+	lessc $< $@
+
+.PHONY: generate
+generate: bindata javascripts stylesheets