diff --git a/segment.go b/analytics.go
similarity index 76%
rename from segment.go
rename to analytics.go
index 16b6e53..60ebd0a 100644
--- a/segment.go
+++ b/analytics.go
@@ -26,27 +26,26 @@ import (
 	"maunium.net/go/mautrix/id"
 )
 
-const SegmentURL = "https://api.segment.io/v1/track"
-
-type SegmentClient struct {
+type AnalyticsClient struct {
+	url    string
 	key    string
 	userID string
 	log    log.Logger
 	client http.Client
 }
 
-var Segment SegmentClient
+var Analytics AnalyticsClient
 
-func (sc *SegmentClient) trackSync(userID id.UserID, event string, properties map[string]interface{}) error {
+func (sc *AnalyticsClient) trackSync(userID id.UserID, event string, properties map[string]interface{}) error {
 	var buf bytes.Buffer
-	var segmentUserID string
-	if Segment.userID != "" {
-		segmentUserID = Segment.userID
+	var analyticsUserID string
+	if Analytics.userID != "" {
+		analyticsUserID = Analytics.userID
 	} else {
-		segmentUserID = userID.String()
+		analyticsUserID = userID.String()
 	}
 	err := json.NewEncoder(&buf).Encode(map[string]interface{}{
-		"userId":     segmentUserID,
+		"userId":     analyticsUserID,
 		"event":      event,
 		"properties": properties,
 	})
@@ -54,7 +53,7 @@ func (sc *SegmentClient) trackSync(userID id.UserID, event string, properties ma
 		return err
 	}
 
-	req, err := http.NewRequest("POST", SegmentURL, &buf)
+	req, err := http.NewRequest(http.MethodPost, sc.url, &buf)
 	if err != nil {
 		return err
 	}
@@ -70,11 +69,11 @@ func (sc *SegmentClient) trackSync(userID id.UserID, event string, properties ma
 	return nil
 }
 
-func (sc *SegmentClient) IsEnabled() bool {
+func (sc *AnalyticsClient) IsEnabled() bool {
 	return len(sc.key) > 0
 }
 
-func (sc *SegmentClient) Track(userID id.UserID, event string, properties ...map[string]interface{}) {
+func (sc *AnalyticsClient) Track(userID id.UserID, event string, properties ...map[string]interface{}) {
 	if !sc.IsEnabled() {
 		return
 	} else if len(properties) > 1 {
diff --git a/config/config.go b/config/config.go
index 2aaab9a..69dbd2c 100644
--- a/config/config.go
+++ b/config/config.go
@@ -24,8 +24,11 @@ import (
 type Config struct {
 	*bridgeconfig.BaseConfig `yaml:",inline"`
 
-	SegmentKey    string `yaml:"segment_key"`
-	SegmentUserID string `yaml:"segment_user_id"`
+	Analytics struct {
+		Host   string `yaml:"host"`
+		Token  string `yaml:"token"`
+		UserID string `yaml:"user_id"`
+	}
 
 	Metrics struct {
 		Enabled bool   `yaml:"enabled"`
diff --git a/config/upgrade.go b/config/upgrade.go
index f307651..13d7f79 100644
--- a/config/upgrade.go
+++ b/config/upgrade.go
@@ -27,8 +27,9 @@ import (
 func DoUpgrade(helper *up.Helper) {
 	bridgeconfig.Upgrader.DoUpgrade(helper)
 
-	helper.Copy(up.Str|up.Null, "segment_key")
-	helper.Copy(up.Str|up.Null, "segment_user_id")
+	helper.Copy(up.Str|up.Null, "analytics", "host")
+	helper.Copy(up.Str|up.Null, "analytics", "token")
+	helper.Copy(up.Str|up.Null, "analytics", "user_id")
 
 	helper.Copy(up.Bool, "metrics", "enabled")
 	helper.Copy(up.Str, "metrics", "listen")
@@ -181,7 +182,7 @@ var SpacedBlocks = [][]string{
 	{"appservice", "database"},
 	{"appservice", "id"},
 	{"appservice", "as_token"},
-	{"segment_key"},
+	{"analytics"},
 	{"metrics"},
 	{"whatsapp"},
 	{"bridge"},
diff --git a/example-config.yaml b/example-config.yaml
index 33e5a79..95ed83d 100644
--- a/example-config.yaml
+++ b/example-config.yaml
@@ -76,10 +76,14 @@ appservice:
     as_token: "This value is generated when generating the registration"
     hs_token: "This value is generated when generating the registration"
 
-# Segment API key to track some events, like provisioning API login and encryption errors.
-segment_key: null
-# Optional user_id to use when sending Segment events. If null, defaults to using mxID.
-segment_user_id: null
+# Segment-compatible analytics endpoint for tracking some events, like provisioning API login and encryption errors.
+analytics:
+    # Hostname of the tracking server. The path is hardcoded to /v1/track
+    host: api.segment.io
+    # API key to send with tracking requests. Tracking is disabled if this is null.
+    token: null
+    # Optional user ID for tracking events. If null, defaults to using Matrix user ID.
+    user_id: null
 
 # Prometheus config.
 metrics:
diff --git a/main.go b/main.go
index cc86364..0c7d7e4 100644
--- a/main.go
+++ b/main.go
@@ -19,6 +19,7 @@ package main
 import (
 	_ "embed"
 	"net/http"
+	"net/url"
 	"os"
 	"strconv"
 	"strings"
@@ -90,13 +91,18 @@ func (br *WABridge) Init() {
 	br.EventProcessor.On(TypeMSC3381PollResponse, br.MatrixHandler.HandleMessage)
 	br.EventProcessor.On(TypeMSC3381V2PollResponse, br.MatrixHandler.HandleMessage)
 
-	Segment.log = br.Log.Sub("Segment")
-	Segment.key = br.Config.SegmentKey
-	Segment.userID = br.Config.SegmentUserID
-	if Segment.IsEnabled() {
-		Segment.log.Infoln("Segment metrics are enabled")
-		if Segment.userID != "" {
-			Segment.log.Infoln("Overriding Segment user_id with %v", Segment.userID)
+	Analytics.log = br.Log.Sub("Analytics")
+	Analytics.url = (&url.URL{
+		Scheme: "https",
+		Host:   br.Config.Analytics.Host,
+		Path:   "/v1/track",
+	}).String()
+	Analytics.key = br.Config.Analytics.Token
+	Analytics.userID = br.Config.Analytics.UserID
+	if Analytics.IsEnabled() {
+		Analytics.log.Infoln("Analytics metrics are enabled")
+		if Analytics.userID != "" {
+			Analytics.log.Infoln("Overriding analytics user_id with %v", Analytics.userID)
 		}
 	}
 
diff --git a/portal.go b/portal.go
index ce91a77..cf1ad94 100644
--- a/portal.go
+++ b/portal.go
@@ -773,7 +773,7 @@ func (portal *Portal) handleUndecryptableMessage(source *User, evt *events.Undec
 	if evt.IsUnavailable {
 		metricType = "unavailable"
 	}
-	Segment.Track(source.MXID, "WhatsApp undecryptable message", map[string]interface{}{
+	Analytics.Track(source.MXID, "WhatsApp undecryptable message", map[string]interface{}{
 		"messageID":         evt.Info.ID,
 		"undecryptableType": metricType,
 	})
@@ -849,7 +849,7 @@ func (portal *Portal) handleMessage(source *User, evt *events.Message, historica
 			if evt.UnavailableRequestID != "" {
 				resolveType = "phone"
 			}
-			Segment.Track(source.MXID, "WhatsApp undecryptable message resolved", map[string]interface{}{
+			Analytics.Track(source.MXID, "WhatsApp undecryptable message resolved", map[string]interface{}{
 				"messageID":   evt.Info.ID,
 				"resolveType": resolveType,
 			})
diff --git a/provisioning.go b/provisioning.go
index c9060a8..3f6bfc4 100644
--- a/provisioning.go
+++ b/provisioning.go
@@ -692,7 +692,7 @@ func (prov *ProvisioningAPI) Login(w http.ResponseWriter, r *http.Request) {
 		}
 	}
 	user.log.Debugln("Started login via provisioning API")
-	Segment.Track(user.MXID, "$login_start")
+	Analytics.Track(user.MXID, "$login_start")
 
 	for {
 		select {
@@ -701,7 +701,7 @@ func (prov *ProvisioningAPI) Login(w http.ResponseWriter, r *http.Request) {
 			case whatsmeow.QRChannelSuccess.Event:
 				jid := user.Client.Store.ID
 				user.log.Debugln("Successful login as", jid, "via provisioning API")
-				Segment.Track(user.MXID, "$login_success")
+				Analytics.Track(user.MXID, "$login_success")
 				_ = c.WriteJSON(map[string]interface{}{
 					"success":  true,
 					"jid":      jid,
@@ -711,7 +711,7 @@ func (prov *ProvisioningAPI) Login(w http.ResponseWriter, r *http.Request) {
 			case whatsmeow.QRChannelTimeout.Event:
 				user.log.Debugln("Login via provisioning API timed out")
 				errCode := "login timed out"
-				Segment.Track(user.MXID, "$login_failure", map[string]interface{}{"error": errCode})
+				Analytics.Track(user.MXID, "$login_failure", map[string]interface{}{"error": errCode})
 				_ = c.WriteJSON(Error{
 					Error:   "QR code scan timed out. Please try again.",
 					ErrCode: errCode,
@@ -719,7 +719,7 @@ func (prov *ProvisioningAPI) Login(w http.ResponseWriter, r *http.Request) {
 			case whatsmeow.QRChannelErrUnexpectedEvent.Event:
 				user.log.Debugln("Login via provisioning API failed due to unexpected event")
 				errCode := "unexpected event"
-				Segment.Track(user.MXID, "$login_failure", map[string]interface{}{"error": errCode})
+				Analytics.Track(user.MXID, "$login_failure", map[string]interface{}{"error": errCode})
 				_ = c.WriteJSON(Error{
 					Error:   "Got unexpected event while waiting for QRs, perhaps you're already logged in?",
 					ErrCode: errCode,
@@ -727,14 +727,14 @@ func (prov *ProvisioningAPI) Login(w http.ResponseWriter, r *http.Request) {
 			case whatsmeow.QRChannelClientOutdated.Event:
 				user.log.Debugln("Login via provisioning API failed due to outdated client")
 				errCode := "bridge outdated"
-				Segment.Track(user.MXID, "$login_failure", map[string]interface{}{"error": errCode})
+				Analytics.Track(user.MXID, "$login_failure", map[string]interface{}{"error": errCode})
 				_ = c.WriteJSON(Error{
 					Error:   "Got client outdated error while waiting for QRs. The bridge must be updated to continue.",
 					ErrCode: errCode,
 				})
 			case whatsmeow.QRChannelScannedWithoutMultidevice.Event:
 				errCode := "multidevice not enabled"
-				Segment.Track(user.MXID, "$login_failure", map[string]interface{}{"error": errCode})
+				Analytics.Track(user.MXID, "$login_failure", map[string]interface{}{"error": errCode})
 				_ = c.WriteJSON(Error{
 					Error:   "Please enable the WhatsApp multidevice beta and scan the QR code again.",
 					ErrCode: errCode,
@@ -742,13 +742,13 @@ func (prov *ProvisioningAPI) Login(w http.ResponseWriter, r *http.Request) {
 				continue
 			case "error":
 				errCode := "fatal error"
-				Segment.Track(user.MXID, "$login_failure", map[string]interface{}{"error": errCode})
+				Analytics.Track(user.MXID, "$login_failure", map[string]interface{}{"error": errCode})
 				_ = c.WriteJSON(Error{
 					Error:   "Fatal error while logging in",
 					ErrCode: errCode,
 				})
 			case "code":
-				Segment.Track(user.MXID, "$qrcode_retrieved")
+				Analytics.Track(user.MXID, "$qrcode_retrieved")
 				_ = c.WriteJSON(map[string]interface{}{
 					"code":    evt.Code,
 					"timeout": int(evt.Timeout.Seconds()),
diff --git a/user.go b/user.go
index 9adfde9..794d100 100644
--- a/user.go
+++ b/user.go
@@ -498,7 +498,7 @@ func (user *User) createClient(sess *store.Device) {
 	user.Client.SetForceActiveDeliveryReceipts(user.bridge.Config.Bridge.ForceActiveDeliveryReceipts)
 	user.Client.AutomaticMessageRerequestFromPhone = true
 	user.Client.GetMessageForRetry = func(requester, to types.JID, id types.MessageID) *waProto.Message {
-		Segment.Track(user.MXID, "WhatsApp incoming retry (message not found)", map[string]interface{}{
+		Analytics.Track(user.MXID, "WhatsApp incoming retry (message not found)", map[string]interface{}{
 			"requester": user.obfuscateJID(requester),
 			"messageID": id,
 		})
@@ -506,7 +506,7 @@ func (user *User) createClient(sess *store.Device) {
 		return nil
 	}
 	user.Client.PreRetryCallback = func(receipt *events.Receipt, messageID types.MessageID, retryCount int, msg *waProto.Message) bool {
-		Segment.Track(user.MXID, "WhatsApp incoming retry (accepted)", map[string]interface{}{
+		Analytics.Track(user.MXID, "WhatsApp incoming retry (accepted)", map[string]interface{}{
 			"requester":  user.obfuscateJID(receipt.Sender),
 			"messageID":  messageID,
 			"retryCount": retryCount,