diff --git a/changelogs/fragments/wrap_native_text-non-collections-only.yml b/changelogs/fragments/wrap_native_text-non-collections-only.yml
new file mode 100644
index 00000000000..3986fa19d4d
--- /dev/null
+++ b/changelogs/fragments/wrap_native_text-non-collections-only.yml
@@ -0,0 +1,2 @@
+bugfixes:
+  - Apply ``_wrap_native_text`` only for builtin filters specified in STRING_TYPE_FILTERS.
diff --git a/lib/ansible/template/__init__.py b/lib/ansible/template/__init__.py
index 3bc074a3c98..884673cc695 100644
--- a/lib/ansible/template/__init__.py
+++ b/lib/ansible/template/__init__.py
@@ -511,7 +511,8 @@ class JinjaPluginIntercept(MutableMapping):
                 for func_name, func in iteritems(method_map()):
                     fq_name = '.'.join((parent_prefix, func_name))
                     # FIXME: detect/warn on intra-collection function name collisions
-                    if self._jinja2_native and func_name in C.STRING_TYPE_FILTERS:
+                    if self._jinja2_native and fq_name.startswith(('ansible.builtin.', 'ansible.legacy.')) and \
+                            func_name in C.STRING_TYPE_FILTERS:
                         self._collection_jinja_func_cache[fq_name] = _wrap_native_text(func)
                     else:
                         self._collection_jinja_func_cache[fq_name] = _unroll_iterator(func)