diff --git a/docsite/_themes/srtd/layout.html b/docsite/_themes/srtd/layout.html
index fc6f942bd06..8f7d3fc87ae 100644
--- a/docsite/_themes/srtd/layout.html
+++ b/docsite/_themes/srtd/layout.html
@@ -14,18 +14,11 @@
   <meta charset="utf-8">
   <meta name="viewport" content="width=device-width, initial-scale=1.0">
 
-<!-- begin analytics -->
-<script>
-  (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){
-  (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),
-  m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)
-  })(window,document,'script','//www.google-analytics.com/analytics.js','ga');
-
-  ga('create', 'UA-29861888-3', 'ansible.com');
-  ga('send', 'pageview');
-
-</script>
-<!-- end analytics -->
+  <!-- Google Tag Manager Data Layer -->
+  <script>
+   dataLayer = [];
+  </script>
+  <!-- End Google Tag Manager Data Layer -->
 
   {% block htmltitle %}
   <title>{{ title|striptags|e }}{{ titlesuffix }}</title>
@@ -124,6 +117,11 @@
 
 <body class="wy-body-for-nav">
 
+  <!-- Google Tag Manager -->
+  <noscript><iframe src="//www.googletagmanager.com/ns.html?id=GTM-PSB293" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript>
+  <script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src='//www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-PSB293');</script>
+  <!-- End Google Tag Manager -->
+
   <div class="wy-grid-for-nav">
 
     {# SIDE NAV, TOGGLES ON MOBILE #}
