diff --git a/setup.py b/setup.py
index 2ccef8d552f..e855ea3bfaf 100644
--- a/setup.py
+++ b/setup.py
@@ -9,8 +9,9 @@ from ansible import __version__, __author__
 try:
     from setuptools import setup, find_packages
 except ImportError:
-    print("Ansible now needs setuptools in order to build. " \
-          "Install it using your package manager (usually python-setuptools) or via pip (pip install setuptools).")
+    print("Ansible now needs setuptools in order to build. Install it using"
+            " your package manager (usually python-setuptools) or via pip (pip"
+            " install setuptools).")
     sys.exit(1)
 
 setup(name='ansible',