diff --git a/ISSUE_TEMPLATE.md b/ISSUE_TEMPLATE.md
index 8ce40348ca1..511760de265 100644
--- a/ISSUE_TEMPLATE.md
+++ b/ISSUE_TEMPLATE.md
@@ -1,6 +1,13 @@
 ##### Issue Type:
 
-Can you help us out in labelling this by telling us what kind of ticket this this?  You can say “Bug Report”, “Feature Idea”, “Feature Pull Request”, “New Module Pull Request”, “Bugfix Pull Request”, “Documentation Report”, or “Docs Pull Request”.
+Can you help us out in labelling this by telling us what kind of ticket this this?  You can say:
+  - Bug Report
+  - Feature Idea
+  - Feature Pull Request
+  - New Module Pull Request
+  - Bugfix Pull Request
+  - Documentation Report
+  - Docs Pull Request
 
 ##### Ansible Version: