diff --git a/style_guides/html_style_guide.md b/style_guides/html_style_guide.md
index fc1b106d78f3..15213e221fba 100644
--- a/style_guides/html_style_guide.md
+++ b/style_guides/html_style_guide.md
@@ -59,4 +59,48 @@ If the element doesn't have children, add the closing tag on the same line as th
   attribute2="value2"
   attribute3="value3"
 ></div>
-```
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+```
+
+## Accessibility
+
+### Don't use the `title` attribute
+
+The `title` has no clear role within the accessibility standards. 
+[See the HTML5 spec](http://w3c.github.io/html/dom.html#the-title-attribute) for more information.
+
+To provide supplementary, descriptive information about a form control, button, link, or other element, use
+a tooltip component instead.
+
+Additional reading:
+
+* https://www.paciellogroup.com/blog/2010/11/using-the-html-title-attribute/
+* https://www.paciellogroup.com/blog/2012/01/html5-accessibility-chops-title-attribute-use-and-abuse/
+* https://www.deque.com/blog/text-links-practices-screen-readers/
+
+### Tooltips
+
+Elements which act as tooltips should have the `role="tooltip"` attribute and an ID to which the
+described element can point to with the `aria-describedby` attribute. For example:
+
+```html
+<div
+  class="kuiTooltip"
+  role="tooltip"
+  id="visualizationsTooltip"
+>
+  Visualizations help you make sense of your data.
+</div>
+
+<button aria-describedby="visualizationsTooltip">
+ Visualizations
+</button>
+```
+
+### Prefer `button` and `a` when making interactive elements keyboard-accessible
+
+If something is meant to be clickable, favor using a `button` or `a` tag before over the `kui-accessible-click` directive or `KuiKeyboardAccessible` component. These tools are useful as they augment non-clickable elements with `onkeypress` and `onkeyup` handlers, allowing non-clickable elements to become keyboard accessible. However, `button` and `a` tags provide this functionality natively.
+
+### Use `tabindex` to make elements tabbable
+
+When added to the tab order, elements become focusable via non-sticky-mode keyboard navigation.
+To add an element to the tab order, you must add an `id` attribute as well as a `tabindex` attribute. If you don't know which number to use for the tab index, or if you simply want to add it to the general flow of the document, use `tabindex="0"`.
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