diff --git a/x-pack/plugins/observability/public/application/types.ts b/x-pack/plugins/observability/public/application/types.ts
index 09c5de1e694c..0bf3fd1ea5a0 100644
--- a/x-pack/plugins/observability/public/application/types.ts
+++ b/x-pack/plugins/observability/public/application/types.ts
@@ -20,6 +20,7 @@ import { IStorageWrapper } from '../../../../../src/plugins/kibana_utils/public'
 import { DataPublicPluginStart } from '../../../../../src/plugins/data/public';
 import { LensPublicStart } from '../../../lens/public';
 import { TriggersAndActionsUIPublicPluginStart } from '../../../triggers_actions_ui/public';
+import { CasesUiStart } from '../../../cases/public';
 
 export interface ObservabilityAppServices {
   http: HttpStart;
@@ -36,4 +37,5 @@ export interface ObservabilityAppServices {
 
   triggersActionsUi: TriggersAndActionsUIPublicPluginStart;
   lens: LensPublicStart;
+  cases: CasesUiStart;
 }
diff --git a/x-pack/plugins/observability/public/components/shared/exploratory_view/header/add_to_case_action.test.tsx b/x-pack/plugins/observability/public/components/shared/exploratory_view/header/add_to_case_action.test.tsx
new file mode 100644
index 000000000000..619ea0d21ae1
--- /dev/null
+++ b/x-pack/plugins/observability/public/components/shared/exploratory_view/header/add_to_case_action.test.tsx
@@ -0,0 +1,54 @@
+/*
+ * Copyright Elasticsearch B.V. and/or licensed to Elasticsearch B.V. under one
+ * or more contributor license agreements. Licensed under the Elastic License
+ * 2.0; you may not use this file except in compliance with the Elastic License
+ * 2.0.
+ */
+
+import React from 'react';
+import { render } from '../rtl_helpers';
+import { fireEvent } from '@testing-library/dom';
+import { AddToCaseAction } from './add_to_case_action';
+
+describe('AddToCaseAction', function () {
+  it('should render properly', async function () {
+    const { findByText } = render(
+      <AddToCaseAction
+        lensAttributes={{ title: 'Performance distribution' } as any}
+        timeRange={{ to: 'now', from: 'now-5m' }}
+      />
+    );
+    expect(await findByText('Add to case')).toBeInTheDocument();
+  });
+
+  it('should be able to click add to case button', async function () {
+    const initSeries = {
+      data: {
+        'uptime-pings-histogram': {
+          dataType: 'synthetics' as const,
+          reportType: 'kpi-over-time' as const,
+          breakdown: 'monitor.status',
+          time: { from: 'now-15m', to: 'now' },
+        },
+      },
+    };
+
+    const { findByText, core } = render(
+      <AddToCaseAction
+        lensAttributes={{ title: 'Performance distribution' } as any}
+        timeRange={{ to: 'now', from: 'now-5m' }}
+      />,
+      { initSeries }
+    );
+    fireEvent.click(await findByText('Add to case'));
+
+    expect(core?.cases?.getAllCasesSelectorModal).toHaveBeenCalledTimes(1);
+    expect(core?.cases?.getAllCasesSelectorModal).toHaveBeenCalledWith(
+      expect.objectContaining({
+        createCaseNavigation: expect.objectContaining({ href: '/app/observability/cases/create' }),
+        owner: ['observability'],
+        userCanCrud: true,
+      })
+    );
+  });
+});
diff --git a/x-pack/plugins/observability/public/components/shared/exploratory_view/header/add_to_case_action.tsx b/x-pack/plugins/observability/public/components/shared/exploratory_view/header/add_to_case_action.tsx
new file mode 100644
index 000000000000..4fa8deb2700d
--- /dev/null
+++ b/x-pack/plugins/observability/public/components/shared/exploratory_view/header/add_to_case_action.tsx
@@ -0,0 +1,89 @@
+/*
+ * Copyright Elasticsearch B.V. and/or licensed to Elasticsearch B.V. under one
+ * or more contributor license agreements. Licensed under the Elastic License
+ * 2.0; you may not use this file except in compliance with the Elastic License
+ * 2.0.
+ */
+
+import { EuiButton, EuiFlexGroup, EuiFlexItem, EuiLink } from '@elastic/eui';
+import { i18n } from '@kbn/i18n';
+import React, { useCallback } from 'react';
+import { toMountPoint, useKibana } from '../../../../../../../../src/plugins/kibana_react/public';
+import { ObservabilityAppServices } from '../../../../application/types';
+import { AllCasesSelectorModalProps } from '../../../../../../cases/public';
+import { TypedLensByValueInput } from '../../../../../../lens/public';
+import { useAddToCase } from '../hooks/use_add_to_case';
+import { Case, SubCase } from '../../../../../../cases/common';
+import { observabilityFeatureId } from '../../../../../common';
+
+export interface AddToCaseProps {
+  timeRange: { from: string; to: string };
+  lensAttributes: TypedLensByValueInput['attributes'] | null;
+}
+
+export function AddToCaseAction({ lensAttributes, timeRange }: AddToCaseProps) {
+  const kServices = useKibana<ObservabilityAppServices>().services;
+
+  const { cases, http } = kServices;
+
+  const getToastText = useCallback(
+    (theCase) => toMountPoint(<CaseToastText theCase={theCase} basePath={http.basePath.get()} />),
+    [http.basePath]
+  );
+
+  const { createCaseUrl, goToCreateCase, onCaseClicked, isCasesOpen, setIsCasesOpen, isSaving } =
+    useAddToCase({
+      lensAttributes,
+      getToastText,
+      timeRange,
+    });
+
+  const getAllCasesSelectorModalProps: AllCasesSelectorModalProps = {
+    createCaseNavigation: {
+      href: createCaseUrl,
+      onClick: goToCreateCase,
+    },
+    onRowClick: onCaseClicked,
+    userCanCrud: true,
+    owner: [observabilityFeatureId],
+    onClose: () => {
+      setIsCasesOpen(false);
+    },
+  };
+
+  return (
+    <>
+      <EuiButton
+        isLoading={isSaving}
+        fullWidth={false}
+        isDisabled={lensAttributes === null}
+        onClick={() => {
+          if (lensAttributes) {
+            setIsCasesOpen(true);
+          }
+        }}
+      >
+        {i18n.translate('xpack.observability.expView.heading.addToCase', {
+          defaultMessage: 'Add to case',
+        })}
+      </EuiButton>
+      {isCasesOpen &&
+        lensAttributes &&
+        cases.getAllCasesSelectorModal(getAllCasesSelectorModalProps)}
+    </>
+  );
+}
+
+function CaseToastText({ theCase, basePath }: { theCase: Case | SubCase; basePath: string }) {
+  return (
+    <EuiFlexGroup justifyContent="center">
+      <EuiFlexItem>
+        <EuiLink href={`${basePath}/app/observability/cases/${theCase.id}`} target="_blank">
+          {i18n.translate('xpack.observability.expView.heading.addToCase.notification.viewCase', {
+            defaultMessage: 'View case',
+          })}
+        </EuiLink>
+      </EuiFlexItem>
+    </EuiFlexGroup>
+  );
+}
diff --git a/x-pack/plugins/observability/public/components/shared/exploratory_view/header/header.tsx b/x-pack/plugins/observability/public/components/shared/exploratory_view/header/header.tsx
index 706ba546b284..7adef4779ea9 100644
--- a/x-pack/plugins/observability/public/components/shared/exploratory_view/header/header.tsx
+++ b/x-pack/plugins/observability/public/components/shared/exploratory_view/header/header.tsx
@@ -14,6 +14,7 @@ import { DataViewLabels } from '../configurations/constants';
 import { ObservabilityAppServices } from '../../../../application/types';
 import { useSeriesStorage } from '../hooks/use_series_storage';
 import { combineTimeRanges } from '../exploratory_view';
+import { AddToCaseAction } from './add_to_case_action';
 
 interface Props {
   seriesId: string;
@@ -56,6 +57,9 @@ export function ExploratoryViewHeader({ seriesId, lensAttributes }: Props) {
             </h2>
           </EuiText>
         </EuiFlexItem>
+        <EuiFlexItem grow={false}>
+          <AddToCaseAction lensAttributes={lensAttributes} timeRange={timeRange} />
+        </EuiFlexItem>
         <EuiFlexItem grow={false}>
           <EuiButton
             iconType="lensApp"
diff --git a/x-pack/plugins/observability/public/components/shared/exploratory_view/hooks/use_add_to_case.test.tsx b/x-pack/plugins/observability/public/components/shared/exploratory_view/hooks/use_add_to_case.test.tsx
new file mode 100644
index 000000000000..272f69ece2fa
--- /dev/null
+++ b/x-pack/plugins/observability/public/components/shared/exploratory_view/hooks/use_add_to_case.test.tsx
@@ -0,0 +1,68 @@
+/*
+ * Copyright Elasticsearch B.V. and/or licensed to Elasticsearch B.V. under one
+ * or more contributor license agreements. Licensed under the Elastic License
+ * 2.0; you may not use this file except in compliance with the Elastic License
+ * 2.0.
+ */
+
+import { useAddToCase } from './use_add_to_case';
+import React, { useEffect } from 'react';
+import { render } from '../rtl_helpers';
+import { EuiButton } from '@elastic/eui';
+import { fireEvent } from '@testing-library/dom';
+
+describe('useAddToCase', function () {
+  function setupTestComponent() {
+    const setData = jest.fn();
+    function TestComponent() {
+      const getToastText = jest.fn();
+
+      const result = useAddToCase({
+        lensAttributes: { title: 'Test lens attributes' } as any,
+        timeRange: { to: 'now', from: 'now-5m' },
+        getToastText,
+      });
+      useEffect(() => {
+        setData(result);
+      }, [result]);
+
+      return (
+        <span>
+          <EuiButton onClick={result.goToCreateCase}>Add new case</EuiButton>
+          <EuiButton onClick={() => result.onCaseClicked({ id: 'test' } as any)}>
+            On case click
+          </EuiButton>
+        </span>
+      );
+    }
+
+    const renderSetup = render(<TestComponent />);
+
+    return { setData, ...renderSetup };
+  }
+  it('should return expected result', async function () {
+    const { setData, core, findByText } = setupTestComponent();
+
+    expect(setData).toHaveBeenLastCalledWith({
+      createCaseUrl: '/app/observability/cases/create',
+      goToCreateCase: expect.any(Function),
+      isCasesOpen: false,
+      isSaving: false,
+      onCaseClicked: expect.any(Function),
+      setIsCasesOpen: expect.any(Function),
+    });
+    fireEvent.click(await findByText('Add new case'));
+
+    expect(core.application?.navigateToApp).toHaveBeenCalledTimes(1);
+    expect(core.application?.navigateToApp).toHaveBeenCalledWith('observability', {
+      path: '/cases/create',
+    });
+
+    fireEvent.click(await findByText('On case click'));
+
+    expect(core.http?.post).toHaveBeenCalledTimes(1);
+    expect(core.http?.post).toHaveBeenCalledWith('/api/cases/test/comments', {
+      body: '{"comment":"!{lens{\\"attributes\\":{\\"title\\":\\"Test lens attributes\\"},\\"timeRange\\":{\\"to\\":\\"now\\",\\"from\\":\\"now-5m\\"}}}","type":"user","owner":"observability"}',
+    });
+  });
+});
diff --git a/x-pack/plugins/observability/public/components/shared/exploratory_view/hooks/use_add_to_case.ts b/x-pack/plugins/observability/public/components/shared/exploratory_view/hooks/use_add_to_case.ts
new file mode 100644
index 000000000000..5ec9e1d4ab4b
--- /dev/null
+++ b/x-pack/plugins/observability/public/components/shared/exploratory_view/hooks/use_add_to_case.ts
@@ -0,0 +1,128 @@
+/*
+ * Copyright Elasticsearch B.V. and/or licensed to Elasticsearch B.V. under one
+ * or more contributor license agreements. Licensed under the Elastic License
+ * 2.0; you may not use this file except in compliance with the Elastic License
+ * 2.0.
+ */
+
+import { useCallback, useMemo, useState } from 'react';
+import { isEmpty } from 'lodash';
+import { i18n } from '@kbn/i18n';
+import { HttpSetup, MountPoint } from 'kibana/public';
+import { useKibana } from '../../../../utils/kibana_react';
+import { Case, SubCase } from '../../../../../../cases/common';
+import { TypedLensByValueInput } from '../../../../../../lens/public';
+import { AddToCaseProps } from '../header/add_to_case_action';
+import { observabilityFeatureId } from '../../../../../common';
+
+const appendSearch = (search?: string) =>
+  isEmpty(search) ? '' : `${search?.startsWith('?') ? search : `?${search}`}`;
+
+const getCreateCaseUrl = (search?: string | null) =>
+  `/cases/create${appendSearch(search ?? undefined)}`;
+
+async function addToCase(
+  http: HttpSetup,
+  theCase: Case | SubCase,
+  attributes: TypedLensByValueInput['attributes'],
+  timeRange: { from: string; to: string }
+) {
+  const apiPath = `/api/cases/${theCase?.id}/comments`;
+
+  const vizPayload = {
+    attributes,
+    timeRange,
+  };
+
+  const payload = {
+    comment: `!{lens${JSON.stringify(vizPayload)}}`,
+    type: 'user',
+    owner: observabilityFeatureId,
+  };
+
+  return http.post(apiPath, { body: JSON.stringify(payload) });
+}
+
+export const useAddToCase = ({
+  lensAttributes,
+  getToastText,
+  timeRange,
+}: AddToCaseProps & { getToastText: (thaCase: Case | SubCase) => MountPoint<HTMLElement> }) => {
+  const [isSaving, setIsSaving] = useState(false);
+  const [isCasesOpen, setIsCasesOpen] = useState(false);
+
+  const {
+    http,
+    application: { navigateToApp, getUrlForApp },
+    notifications: { toasts },
+  } = useKibana().services;
+
+  const createCaseUrl = useMemo(
+    () => getUrlForApp(observabilityFeatureId) + getCreateCaseUrl(),
+    [getUrlForApp]
+  );
+
+  const goToCreateCase = useCallback(
+    async (ev) => {
+      ev.preventDefault();
+      return navigateToApp(observabilityFeatureId, {
+        path: getCreateCaseUrl(),
+      });
+    },
+    [navigateToApp]
+  );
+
+  const onCaseClicked = useCallback(
+    (theCase?: Case | SubCase) => {
+      if (theCase && lensAttributes) {
+        setIsCasesOpen(false);
+        setIsSaving(true);
+        addToCase(http, theCase, lensAttributes, timeRange).then(
+          () => {
+            setIsSaving(false);
+            toasts.addSuccess(
+              {
+                title: i18n.translate(
+                  'xpack.observability.expView.heading.addToCase.notification',
+                  {
+                    defaultMessage: 'Successfully added visualization to the case: {caseTitle}',
+                    values: { caseTitle: theCase.title },
+                  }
+                ),
+                text: getToastText(theCase),
+              },
+              {
+                toastLifeTimeMs: 10000,
+              }
+            );
+          },
+          (error) => {
+            toasts.addError(error, {
+              title: i18n.translate(
+                'xpack.observability.expView.heading.addToCase.notification.error',
+                {
+                  defaultMessage: 'Failed to add visualization to the selected case.',
+                }
+              ),
+            });
+          }
+        );
+      } else {
+        navigateToApp(observabilityFeatureId, {
+          path: getCreateCaseUrl(),
+          openInNewTab: true,
+        });
+      }
+    },
+    [getToastText, http, lensAttributes, navigateToApp, timeRange, toasts]
+  );
+
+  return {
+    createCaseUrl,
+    goToCreateCase,
+    onCaseClicked,
+    isSaving,
+    isCasesOpen,
+    setIsCasesOpen,
+  };
+};
diff --git a/x-pack/plugins/observability/public/components/shared/exploratory_view/rtl_helpers.tsx b/x-pack/plugins/observability/public/components/shared/exploratory_view/rtl_helpers.tsx
index bc77a0520925..a577a8df3e3d 100644
--- a/x-pack/plugins/observability/public/components/shared/exploratory_view/rtl_helpers.tsx
+++ b/x-pack/plugins/observability/public/components/shared/exploratory_view/rtl_helpers.tsx
@@ -39,6 +39,7 @@ import { createStubIndexPattern } from '../../../../../../../src/plugins/data/co
 import { AppDataType, UrlFilter } from './types';
 import { dataPluginMock } from '../../../../../../../src/plugins/data/public/mocks';
 import { ListItem } from '../../../hooks/use_values_list';
+import { casesPluginMock } from '../../../../../cases/public/mocks';
 
 interface KibanaProps {
   services?: KibanaServices;
@@ -118,6 +119,7 @@ export const mockCore: () => Partial<CoreStart & ObservabilityPublicPluginsStart
     },
     lens: lensPluginMock.createStartContract(),
     data: dataPluginMock.createStartContract(),
+    cases: casesPluginMock.createStartContract(),
   };
 
   return core;