diff --git a/style_guides/html_style_guide.md b/style_guides/html_style_guide.md
index 7297619ae36c..fc1b106d78f3 100644
--- a/style_guides/html_style_guide.md
+++ b/style_guides/html_style_guide.md
@@ -1,6 +1,38 @@
-
 # HTML Style Guide
 
+## Camel case ID and other attribute values
+
+Use camel case for the values of attributes such as IDs and data test subject selectors.
+
+```html
+<button
+  id="veryImportantButton"
+  data-test-subj="clickMeButton"
+>
+  Click me
+</button>
+```
+
+The only exception is in cases where you're dynamically creating the value, and you need to use
+hyphens as delimiters:
+
+```html
+<button
+  ng-repeat="button in buttons"
+  id="{{ 'veryImportantButton-' + button.id }}"
+  data-test-subj="{{ 'clickMeButton-' + button.id }}"
+>
+  {{ button.label }}
+</button>
+```
+
+## Capitalization in HTML and CSS should always match
+
+It's important that when you write CSS selectors using classes, IDs, and attributes
+(keeping in mind that we should _never_ use IDs and attributes in our selectors), that the
+capitalization in the CSS matches that used in the HTML. [HTML and CSS follow different case sensitivity rules](http://reference.sitepoint.com/css/casesensitivity), and we can avoid subtle gotchas by ensuring we use the
+same capitalization in both of them.
+
 ## Multiple attribute values
 
 When an element has multiple attributes, each attribute including the first should be on its own line with a single indent.
@@ -9,7 +41,7 @@ This makes the attributes easier to scan and compare across similar elements.
 The closing bracket should be on its own line. This allows attributes to be shuffled and edited without having to move the bracket around. It also makes it easier to scan vertically and match opening and closing brackets. This format
 is inspired by the positioning of the opening and closing parentheses in [Pug/Jade](https://pugjs.org/language/attributes.html#multiline-attributes).
 
-```
+```html
 <div
   attribute1="value1"
   attribute2="value2"
@@ -21,7 +53,7 @@ is inspired by the positioning of the opening and closing parentheses in [Pug/Ja
 
 If the element doesn't have children, add the closing tag on the same line as the opening tag's closing bracket.
 
-```
+```html
 <div
   attribute1="value1"
   attribute2="value2"