diff --git a/changelog.d/8799.bugfix b/changelog.d/8799.bugfix
new file mode 100644
index 0000000000..a7e6b3556d
--- /dev/null
+++ b/changelog.d/8799.bugfix
@@ -0,0 +1 @@
+Allow per-room profiles to be used for the server notice user.
diff --git a/synapse/handlers/room_member.py b/synapse/handlers/room_member.py
index 13a793c05a..c002886324 100644
--- a/synapse/handlers/room_member.py
+++ b/synapse/handlers/room_member.py
@@ -346,7 +346,15 @@ class RoomMemberHandler(metaclass=abc.ABCMeta):
             # later on.
             content = dict(content)
 
-        if not self.allow_per_room_profiles or requester.shadow_banned:
+        # allow the server notices mxid to set room-level profile
+        is_requester_server_notices_user = (
+            self._server_notices_mxid is not None
+            and requester.user.to_string() == self._server_notices_mxid
+        )
+
+        if (
+            not self.allow_per_room_profiles and not is_requester_server_notices_user
+        ) or requester.shadow_banned:
             # Strip profile data, knowing that new profile data will be added to the
             # event's content in event_creation_handler.create_event() using the target's
             # global profile.