diff --git a/build/rules/Branding.targets b/build/rules/Branding.targets
new file mode 100644
index 000000000..f72a2430a
--- /dev/null
+++ b/build/rules/Branding.targets
@@ -0,0 +1,18 @@
+<?xml version="1.0" encoding="utf-8"?>
+<Project ToolsVersion="14.0" xmlns="http://schemas.microsoft.com/developer/msbuild/2003">
+  <PropertyGroup>
+    <_WTBrandingPreprocessorToken Condition="'$(WindowsTerminalBranding)'=='Preview'">WT_BRANDING_PREVIEW</_WTBrandingPreprocessorToken>
+    <_WTBrandingPreprocessorToken Condition="'$(WindowsTerminalBranding)'=='Release'">WT_BRANDING_RELEASE</_WTBrandingPreprocessorToken>
+    <_WTBrandingPreprocessorToken Condition="'$(_WTBrandingPreprocessorToken)'==''">WT_BRANDING_DEV</_WTBrandingPreprocessorToken>
+  </PropertyGroup>
+
+  <ItemDefinitionGroup>
+    <ClCompile>
+      <PreprocessorDefinitions>$(_WTBrandingPreprocessorToken);%(PreprocessorDefinitions)</PreprocessorDefinitions>
+    </ClCompile>
+
+    <ResourceCompile>
+      <PreprocessorDefinitions>$(_WTBrandingPreprocessorToken);%(PreprocessorDefinitions)</PreprocessorDefinitions>
+    </ResourceCompile>
+  </ItemDefinitionGroup>
+</Project>
diff --git a/src/cascadia/WindowsTerminal/WindowsTerminal.vcxproj b/src/cascadia/WindowsTerminal/WindowsTerminal.vcxproj
index 6d9388771..d8adf0098 100644
--- a/src/cascadia/WindowsTerminal/WindowsTerminal.vcxproj
+++ b/src/cascadia/WindowsTerminal/WindowsTerminal.vcxproj
@@ -155,6 +155,7 @@
     <!-- **END VC LIBS HACK** -->
   </Target>
 
+  <Import Project="$(OpenConsoleDir)\build\rules\Branding.targets" />
   <Import Project="$(OpenConsoleDir)\build\rules\GenerateSxsManifestsFromWinmds.targets" />
   <Import Project="..\..\..\packages\Terminal.ThemeHelpers.0.2.200324001\build\native\Terminal.ThemeHelpers.targets" Condition="Exists('..\..\..\packages\Terminal.ThemeHelpers.0.2.200324001\build\native\Terminal.ThemeHelpers.targets')" />
 </Project>